Fulham FC News in association with 
The Barclays Premier League will turn (RED)™ this weekend as Nike introduces a special edition (PRODUCT)RED™ ball in all home fixtures across the country to raise awareness of the (NIKE) RED ‘Lace Up. Save Lives’ partnership.
In a Premier League first, a (NIKE)RED ball will be used in all games over the weekend of March 13th and 14th . And fans of Spain’s La Liga and Italy’s Serie A will also see the (NIKE)RED ball used in domestic fixtures on the same weekend to show their support.
In the Barclays Premier League players including Cesc Fabregas, Didier Drogba, Wayne Rooney, Theo Walcott and Fernando Torres will wear (NIKE)RED laces in their boots during the games to show their support for the ‘Lace Up. Save lives’ partnership.
The Nike and (RED) partnership invites people to ‘Lace Up. Save Lives’ by purchasing a pair of (NIKE)RED laces. One hundred percent of the profits from (NIKE)RED laces is split equally between The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds AIDS programs that provide medicine, treatment and services for those living with HIV, and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention.
The (NIKE)RED ball is a specially designed T90 Ascente - the same make of ball currently used in the Barclays Premier League and boasts all of the technological innovations that the players are accustomed to week in week out, but features the (RED) laces graphic on the exterior. These (NIKE)RED balls are available to buy now for £150 from www.nikestore.com|.
Richard Scudamore, Chief Executive of the Premier League, said: “The Premier League has enormous global appeal and we are committed to using our reach to raise awareness of this partnership between, Nike, one of our longest serving commercial partners, and (RED). A red ball and red laces are simple ideas, but sometimes those are the best – the hope is that the profile given through this and the money raised through ‘Lace Up, Save Lives’ will provide significant impetus and funding to the Global Fund’s activities to aid the prevention of HIV/AIDS in Africa. Football has a particular resonance in Africa, especially the Barclays Premier League, and our support for this campaign is part of our wider commitment to coaching, education and other good cause investment right across the continent.”