In 2014, Fulham Football Club Foundation launched fanActiv in partnership with the London Health Commission, NHS England, Brentford Community Sports Trust and Tottenham Hotspur Foundation. fanActiv is the ultimate clash of London football clubs as fans compete for bragging rights in a series of physical activity challenges, and through use of a digital platform encourage their rivals to keep up. Turning the inherent rivalry between football fans into healthy competition, the programme gets London males aged 35+ moving through weekly physcial activities, fan challenges in the community and health messaging at participating clubs' grounds.