Fulham Football Club has won the Sportsmatch Ethnic Minority Sports Award for their 'Different Cultures-Same Game' racial awareness campaign.
The initiative, sponsored by Western Union, aims to promote cultural understanding and racial harmony. Recent events have included the 'All nationals Football Festival', free coaching on local estates, holiday soccer courses and FA Level one coaching qualification courses.
The focus of the campaign has been mainly in Lambeth, the most cultural diverse inner city Borough in Europe, where most activity is offered free of charge. Sportsmatch, the government's incentive scheme for grass-roots sponsorship, has matched the sponsorship.
Simon Morgan, Head of Community at Fulham FC, who was presented with the award by Minister for Sport Richard Caborn said:
"It is extremely rewarding for the Club to be recognised for our contribution to racial integration. This is a good example of how the government, business and football can come together to benefit deprived members of our community"
Emma Joussemet, newly appointed Head of Community Affairs at the Premier League said: "The Premier League and its Clubs are committed to promoting cultural understanding within their local communities through football. Fulham's 'Different Cultures - Same Game' project is an excellent example of how Clubs are achieving this aim and they fully deserve this award which recognises their efforts in this area."
"John Campbell, Head of Marketing FEXCO MT, Western Union's UK representative said, "FEXCO MT is honoured to win this award. Fulham FC has invested a lot of time and effort into this fantastic initiative and we are proud to have contributed to its success."
He went on: "To be runners up in the same category for our involvement with London Nigeria Football Club is also a great achievement. Western Union is a strong believer in bringing people together from all backgrounds, and these projects have done exactly that."