Tommy Guthrie, Fulham’s Supporter Liason Officer, has won an ‘Unsung Hero’ award.
Fulham are one of four Barclays Premier League clubs to receive awards for the quality of their customer care as part of a national scheme that is improving standards of fan experience at football stadia.
VisitFootball, a joint venture between the Premier League and the national tourism board VisitEngland, has been assessing the care that customers receive at football grounds since August 2010 and for the first time handed out awards, with this year’s beneficiaries being Arsenal, Manchester City, Liverpool and Fulham.
A panel of industry experts from the tourism, football and customer service industries voted Arsenal the VisitFootball Club of the Year, City received the Best Fan Innovation for their City Square and Family Stand projects, while Liverpool’s stewards won the club the Warmest Welcome award. The fourth award, Unsung Hero, went to Guthrie for his detailed dedication to supporters.
For the awards, the panel brought together the marks and comments of the assessors from Live Tourism to determine which clubs and personnel offered the highest quality for Premier League football fans. The award winners and judges comments for the 2011/12 season for Guthrie were: "Every Premier League club has a Supporter Liaison Officer but Fulham supporters should be proud to have Tommy Guthrie. All customers want to feel looked after and Tommy does that.
“Going to visit people on matchday who have contacted him through the week to see if they’re enjoying the game; taking foreign supporters clubs to a local pub in Fulham when they visit; organising fan forums in motorway service stations and city sight-seeing visits for fans at away games. He may see it as his job but the level of detail from Tommy is something that should be singled out and applauded."