VISIT FLORIDA, the state of Florida’s official tourist board, provides inspiring holiday and travel content for anyone planning a trip to the Sunshine State. With the UK as Florida’s number one overseas market, the opportunity to engage with fans around two passions – travel and football – is vitally important to VISIT FLORIDA.
As the Main Team Sponsor its familiar blue logo will now adorn the front of Fulham Football Club’s brand new home, away and third kit. In addition, VISIT FLORIDA shall have signage rights and be featured on the Riverside Stand roof at Craven Cottage on the landing approach from London’s Heathrow Airport.
The exciting partnership will also provide significant opportunities for VISIT FLORIDA to engage with Fulham fans and the wider football fan base, through social and digital media platforms and bespoke marketing initiatives.
Home to Chairman Shahid Khan’s Jacksonville Jaguars, Florida is famous for its impeccable beaches, beautiful year-round weather and some of the bluest seas in the world. Established in 1879, Fulham is London’s oldest professional football club and is renowned for its friendly, family atmosphere, which makes the partnership with the sunshine state’s official tourism board, offering the whole family a myriad of activities, the perfect fit.
“I love Fulham and I love Florida, so naturally it brings me a lot of satisfaction to see two of my personal passions become one,” said Fulham Chairman Shahid Khan. “But what’s most important is how much this partnership makes strategic sense for both Fulham and VISIT FLORIDA. One of my stated goals has long been the expansion and development of Fulham as an international brand, particularly in the U.S. VISIT FLORIDA has a great tourism and leisure story to tell in the competitive London and UK market, and I don’t think there can be a better way of communicating all Florida has to offer than through the power and following of Fulham Football Club. This will be an outstanding partnership. Plus, the kit looks fantastic.”
“VISIT FLORIDA is thrilled with this partnership with Fulham Football Club” said Paul Phipps, VISIT FLORIDA’s Chief Marketing Officer. “It provides us with a fantastic opportunity to raise awareness of Florida’s diverse range of active holiday options and experiences including world-class sports, wonderful beaches and amazing theme parks.”