MatchWornShirt announced as new Official Digital Auction Partner of Fulham Football Club from 2024/25 season
MatchWornShirt joins Fulham Football Club as Official Digital Auction Partner across both Men’s and Women’s 1st teams, with the partnership kicking off in time for Fulham’s first Men’s Craven Cottage fixture against Leicester City today (Saturday 24th August) at 3pm (GMT).
Signed match worn shirts for every Men’s home and away fixtures this season, and for five FFC Women’s fixtures, will go up for auction at the beginning of each fixture as fans are given the opportunity to own their slice of Fulham FC history.
Fulham FC becomes one of 300 global partners who work with MatchWornShirt to make match-worn and signed shirts available worldwide, straight from the pitch. Founded in 2017, MatchWornShirt are now a renowned platform hosting auctions across football, rugby, cricket, cycling and many other sports. MatchWornShirt understand the critical value of authenticity to sports fans, which is why they equip every Fulham shirt with an authentication technology, Fabricks. This innovation protects and guarantees a shirt’s identity by providing the owner with a personal digital certificate of its authenticity.
Charity has been an integral part of MatchWornShirt’s mission since the beginning and as part of the agreement, proceeds from the MatchWornShirt sales will be donated back to the Fulham FC Foundation to be invested into Club specific charity work. Jon Don-Carolis, Commercial Director at Fulham FC, talks to the partnership: “We are really excited to be sharing our historic moments on the pitch with fans globally, through auctioning match worn shirts. It is a partnership that strongly aligns with the Club’s values of community, empowerment and collaboration with the Fulham FC Foundation.”
James Flude, Head of Business Development at MatchWornShirt, comments: “Fulham are the oldest professional club in London and their proud heritage has played out in some truly iconic kits on the banks of the Thames. The club’s rich history is now being accelerated by this exciting period, in which we are delighted to bring Fulham matchworn and signed shirts from Craven Cottage to fans around the world, starting with Leicester at home on Saturday.”
Fulham FC fans can expect live auctions to commence at the time of kick off for each fixture, alongside stadium branding and creative social campaigns. Auctions will take place exclusively on the MatchWornShirt website and app. So, whether it’s your favourite FFC player, a winning Fulham FC matchday team or a history making moment, take the memory home with you this season.
