Open to the stars: The Club is pleased to reveal details of our unparalleled matchday experiences!
London’s original football club redefines matchday entertainment, allowing spectators to combine the best sport on the planet with the most luxurious, premium experiences in football.
- New details released today of the best matchday experience in English football.
- From a star-lined roof terrace, to Michelin Star dining, ticket holders have access to both opulent luxury and pitch-side drama.
- The first opportunity for fans to browse and purchase places in our New Riverside Stand - available to explore now at riverside.fulhamfc.com
The Club has today unveiled a first look at the new matchday experiences inside our redeveloped Riverside Stand, which invite guests to mix with the stars, both on and off the pitch. Whether spectators want to get lost in the theatre of Premier League action, or take in panoramic views of the River Thames and the iconic London skyline with friends and colleagues from the breathtaking Sky Deck, this is the spectator experience: redefined.
Shahid Khan, Fulham Chairman, said: “My vision for the New Riverside Stand was to provide our fans, and our neighbourhood, with a destination that would continue to honour our history and tradition at Craven Cottage every day of the year, but especially so on matchdays with a premium experience that will be unlike anything in football, here in London or elsewhere. In short, today isn’t about finally being able to offer a higher standard of hospitality options that have essentially been unavailable to Fulham supporters until now. It’s about offering the ultimate matchday hospitality experience in the world that will also benefit the long-term promise and future of Fulham Football Club. The New Riverside Stand at Craven Cottage will make it possible.”
With matchday offerings to rival the best in the world, ticket holders can choose the package that suits them from 9th April. From fine dining inspired by Michelin Star chefs, to revelling in the pitch-side drama or soaking up the post-match atmosphere on the star-lined terrace, the full range of packages are available for the first time. This is London’s hottest new destination – a matchday experience that reflects the Club’s ambition to become a mainstay in the top tier of English football.
Part of the broader redevelopment of Fulham Pier, The Riverside puts spectators on the bank of the River Thames. Whether via the river walkway connecting the stadium with the local community, or the spectacular rooftop views of the city, the new array of game-changing matchday experiences has been designed to reflect the very best of the capital.
Explore The Riverside
Seven different premium matchday experiences are available within The Riverside, and include:
- Sky Deck makes up the top three floors of The Riverside and is home to an unrivalled range of social settings in stunning surroundings, alongside experiential food and drink pop-ups. The rooftop level features sweeping views across the River Thames and London’s skyline – taking the matchday experience to new heights.
- The Gourmet is fine dining inspired by Michelin Star chefs at the Water’s Edge. A four course, à la carte menu, offering fine wines, champagne and cocktails, can be experienced inside or on the terrace overlooking the river.
- The Brasserie offers a second Michelin Star dining experience with the best of both worlds. On one side, diners can take in the open-air riverside terrace and on the other, enjoy luxury seats on the halfway line, with unmatched views of the action on the pitch.
- The Dugout – welcome to the most intimate football experience at Craven Cottage. Guests are sat directly behind the coaching staff, taking them into the thick of the action, as close as 3.5m from the touchline. Before or after the match, spectators can fall back into a stylish bar offering food, drink and enabled with immersive audio-visual technology.
Explore The Riverside
From 9th April, these luxury matchday experiences will be available to fans for purchase. The Dugout, along with Fulham FC’s Matchday Plus offering – a premium general admission ticket – are scheduled to open in line with the kick-off of the 2024/25 Premier League season. The remaining Riverside experiences – including the Sky Deck – are scheduled to open in December 2024.
The design of the new Riverside Stand was led by renowned stadium architectural practice, Populous, which is based locally in Putney. The project was undertaken in collaboration with an engineering team from global engineering firm, WSP. To ensure the inside of the stand is as spectacular as the outside, the Club has partnered with several distinguished designers from across Europe including Lazaro Rosa Volan, Dion & Arles, Stuart Forbes Associates and Music.
Philip Johnson, Senior Principal and Lead Architect for New Riverside Stand project at Populous, said: ”Our vision for the New Riverside Stand at Craven Cottage was to create a unique experience that has not been seen before, whether in the context of football or beyond. It’s a privilege to bring this innovative design to life, with amazing spaces set to house incredible experiences for fans and guests and a world-class terrace that will drive the atmosphere in the ground, all set in a unique location on the banks of the Thames. This project demonstrates new ways of designing individual stands, and we are proud to be part of the Club’s next chapter.”
The fit-out of the new stand has supported 2,750 jobs, with a strong emphasis on supporting local labour where possible. While the fit-out of internal spaces remains in progress, Fulham FC employs, on average, 100 people every day, due to rise to 200 as the project nears completion.
