By Fulham FC

In March 2025, the Fan Advisory Board (FAB) proposed a set of Ticketing Principles, noting that they will provide a high-level set of pillars to help the Club and FAB work better together on all ticketing matters. The overall objective is to deliver an enduring framework for consultation on ticketing matters and for consideration when making decisions. The agreed parameters provide a set of guidelines it can refer to. It was also agreed at the meeting earlier this year that these principles will remain under review and for further discussion at future Club and FAB meetings.

Ticketing principles will be based on five pillars:

  1. Loyal and Inclusive
  2. Empathetic and Engaged
  3. Open and Clear
  4. Secure and Trusted
  5. Successful and Sustainable

The Club agreed to adopt the Ticketing Principles with a view to enabling better future conversations and help to give supporters greater clarity around Ticketing. The Club are supportive to the spirit intended by the principles and see it as another positive step between the FAB and Club working together. The Club are happy to work with FAB to publish the principles and will review in the future when necessary.

Loyal & Inclusive: Recognise and reward the loyal support of all our fans while welcoming new generations that reflect our diverse and vibrant community. Ensure tickets remain inclusive and accessible, catering to lifelong and new supporters, attracting returning fans, and supporting those who might otherwise struggle to attend. Empathetic & Engaged: Adopt a ‘fan first’ mindset when making ticketing decisions, recognising that forward notice, consistency and matchday companionship are highly prized by fans. Consult regularly with supporters about their experiences and be ready to receive, respond to, and act upon their feedback. Open & Clear: Maintain straightforward, consistent and transparent ticketing systems that are easy to understand and use for all supporters. Communicate clearly and frequently about ticket availability, pricing, on-sale dates and sales processes to ensure that supporters can effectively plan and finance their attendance home and away. Secure & Trusted: Rigorously safeguard ticket sales to prevent abuse and misuse, ensuring tickets are prioritised for genuine Fulham supporters. Maintain secure systems that allow the club to know who is attending, enabling a safe and welcoming matchday experience that upholds our reputation as a family-friendly club. Successful & Sustainable: Use ticket revenue to contribute to the club’s long-term ambitions, maintaining competitive football in the Premier League and cup competitions. Adopt a pricing strategy that supports financial growth through differentiated experiences while maintaining affordability and accessibility for loyal and long-standing supporters.