Fulham FC is delighted to announce a multi-year partnership with global performance analysis company, Hudl, to become the Club’s Official Player Performance Insights Partner.
This agreement represents a significant step in Fulham FC’s commitment to cutting-edge player development and wellbeing, with the club integrating Hudl’s athlete monitoring solution, Hudl Signal, into their human performance workflows. This system will help enhance injury prevention strategies, manage player workloads more precisely, and ensure training is consistently performed in optimal physical condition.
Fulham FC’s Head of Player Insights, Lewis Macmillan said: “Our long-standing and valued relationship with Hudl has naturally led us to an exciting expansion into athlete monitoring with Hudl Signal. With a suite of tools now at our disposal, we can gain deeper insights into optimising player performance, training regimens and injury risk. We believe Hudl Signal will make us more effective in the decision-making across these areas.
“By partnering with Hudl, our idea of an integrated, efficient, holistic approach to athlete data analysis can be realised. We see this as a big step forward, breaking down departmental silos and elevating our practice across the club to better understand our athletes' development and performance.”
Founded in 2006, Hudl is the world’s leading technology provider connecting video and data for the sports industry, equipping teams at every level, from grassroots to elite, with the most effective tools to prepare smarter, perform better, and connect seamlessly.
Hudl Signal’s advanced cloud-based software, combined with WIMU high-end player tracking devices, will provide science-backed data accuracy and critical data-informed performance insights.
This will give Fulham FC’s Men’s, Women’s, and Academy teams equal access to the resources and data required to always be match-ready, while allowing for proactive player welfare management immediately post-game for effective and considerate recovery, leading to more consistent player performance.
Hudl’s Senior Director of Global Football, Ty Chin, said: “It could be argued that the best ability for an athlete is availability, and too many athletes around the world train without receiving the best technology to give them the best insights into how to stay healthy, recover from injury, and prepare for the demands of competition.
“With Hudl Signal bringing athlete monitoring into the Hudl Pro Suite, we really feel we’re offering the whole sports performance analysis workflow in one integrated ecosystem. And we’re really excited to support innovative elite teams like Fulham in unlocking critical insights and elevating athletic performance through efficient, data-informed decision-making.”
As Official Player Performance Insights Partner, Hudl will also provide its Hudl Focus AI-powered cameras at the Motspur Park training ground, enabling staff to seamlessly capture and analyse all key moments on the pitch.
The full integration of Hudl’s analysis tools club-wide will efficiently deliver insights under one unified platform and will directly contribute to athlete and competitive success.
